A lot has changed since we released our Global Communication Report this past April. This week, our host Fred Cook, director of the USC Center for Public Relations and chairman of the global PR firm Golin, reviews the key points learned through talking with prominent activists and communications pros during season one of #PRFuture. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.
In this special season finale episode, our host Fred Cook puts on his professor cap to bring together everything we’ve learned from prominent activists and communications pros in our debut season of #PRFuture, in the context of the research that started it all: the 2020 Global Communication Report.
In our research, we found that “New Activism” requires new communication. Our guests this season, all pioneers in communication and activism, have laid out what a successful future could look like for our industry in this ever-changing new normal. From earning profits through principles to creating entire corporate departments for activism efforts, we’ll review some of the best practices for engaging with this new generation of activists, and how it can transform your organization.
This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
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